Let’s have a show of hands: How many of you have been advised at some point in the course of your photographic journey to “tell a story with your images”? Okay, now how many of you actually have a clue as to what that actually means? That’s what I thought. As good as the advice is (it is indeed), many photographers, with the best of intentions, parrot the “tell a story” advice simply because it sounded good when they heard it, but when pressed further are unable to elaborate.
Telling a story with a photo is easier when photographers can physically stage subjects and light to suit their objective (an art in itself), or in journalistic photography intended to distill the the essence of an instant with a connection to an easily inferred chronology: a homeless man feeding his dog, dead fish floating in the shadow of belching smokestacks, or a wide-receiver spiking a football in the end zone.
This isn’t to say that we landscape photographers can’t tell stories with our images, or that we shouldn’t try. Nor does it mean that one photographic form is inherently more or less creative than another. It just means that the rules, objectives, advantages, and limitations differ from form to form. Nevertheless, simply advising a landscape photographer to tell a story with her images is kind of like a coach telling a pitcher to throw strikes, or a teacher instructing a student to spell better. Okay, fine—now what?
Finding the narrative
First, let’s agree on a definition of “story.” A quick dictionary check reveals that a story is “a narrative, either true or fictitious … designed to interest, amuse, or instruct….” Okay, that works.
The narrative part is motion. Your pictures need it. Narrative motion isn’t the visual motion of the eyes through the frame (also important), it’s a connection that pulls a viewer into a frame and compels him to stay. While narrative motion happens organically in media consumed over time, such as a novel or a movie, it can only be implied in a still photograph. And unlike the arranged or journalistic photography mentioned above, landscape photographers are tasked with reproducing the world as we find it, in a static medium—another straitjacket on our narrative options. But without some form of narrative motion, we’re at a dead end story-wise. What’s a photographer to do?
Photography as art
Every art form succeeds more for what happens in its consumer’s (the viewer or listener) mind than for what it delivers to the consumer’s senses. Again: Every art form succeeds more for what happens in its consumer’s mind than for what it delivers to the consumer’s senses. A song that doesn’t evoke emotion, or a novel that doesn’t paint mental pictures, is soon forgotten. And just as readers of fiction unconsciously fill-in the visual blanks with a mental visualization of the scene, viewers of a landscape image will fill-in the narrative blanks with the personal stories the image inspires. In other words, an image should offer a place for the viewer’s own story to unfold.
Of course the story we’re creating isn’t a literal, “Once upon a time” or “It was a dark and stormy night” (with all due respect to Snoopy, probably a better image in photography than literature) story. Instead, the image we make must connect with our viewers’ stories to touch an aspect of their world: revive a fond memory, provide fresh insight into a familiar subject, inspire vicarious travel, to name just a few possible connections. If we offer images that tap these connections, we’ve given our image’s viewers a reason to enter, a reason to stay, and a reason to return. And most important, we’ve given them a catalyst for their internal narrative. Bingo.
Shoot what you love (not what you think your audience will love)
Think about your favorite novels. While they might be quite different, I suspect one common denominator is a protagonist with whom you relate. I’m not suggesting that immediately upon finishing that book you hopped on a raft down the Mississippi River, or ran downtown to have a dragon tattooed on your back, but in some way you likely found some personal connection to Huck Finn or Lisbeth Salander that kept you engaged. And the better that connection, the faster the pages turned.
And so it is with photography: Our viewers are looking for a connection, a sense that there’s a piece of the photographer in the frame. Because we can’t possibly know what personal strings our images might tug in others, and because those strings will vary from viewer to viewer, our best opportunity for igniting their story comes when we share our own relationship with a scene and let viewers find their own connection.
What? Didn’t I just say that it’s the viewer’s story we’re after? Well, yes—but really what needs to happen is the viewers’ sense of connection between our story and theirs. If you focus on photographing the scenes that most move you, those scenes (large or small) that might prompt you to nudge a loved-one and say, “Oooh, look at that!,” the more you’ll see and the greater your chance of establishing each viewer’s feeling of connection. Whether you’re drawn to towering mountains, crashing surf, delicate wildflowers, or prickly cactus, that’s where you’ll find your best images.
Where did you get those shoes?
The cool thing is that your viewer doesn’t need to understand your story; she just needs to be confident that there is indeed a story. That’s usually accomplished by avoiding cliché and offering something fresh (I know, easier said than done). For some reason this makes me think of Steely Dan lyrics, which rarely made sense to me, but were always fresh and I never for a second doubted that they did indeed (somehow) make sense to Donald Fagen. In other words, rather than becoming a distraction, Steely Dan’s lyrics were a source of intrigue that pulled me in and held me. So when I hear:
I stepped up on the platform
The man gave me the news
He said, You must be joking son
Where did you get those shoes?
I’m not bewildered, I’m intrigued. Donald Fagen’s lyrics aren’t trying to tap my truth, they simply reflect his truth (whatever it might be). And even though I have no idea what he’s talking about, the vivid mental picture Fagen’s lyrics conjure (which may be entirely different, though no more or less valid, than your or his mental picture) allows me to feel a connection. You, on the other hand, may feel absolutely nothing listening to “Pretzel Logic,” while “I Want To Put On My My My My My Boogie Shoes” gives you goosebumps for KC and the Sunshine Band. Different strokes….
Returning from the abstract to put all this into photographic terms, the more your images are true to the world as it resonates with you, and the less you pander to what you think others want to see, the greater the chance your viewer’s story will connect with yours.
My own story of this solitary, ridge-top tree involved a frantic rush to capture a beautiful but rapidly fading sunset. I was with my brother on a dirt road in the Eastern Sierra. I’d been on this road many times and knew this tree well. Despite its rather ordinary appearance, the tree’s solitary perch atop a barren, rocky ridge had always intrigued me. I’ve always longed for a home with a sweeping view, and envied this tree’s perpetual 360 view of the Sierra crest to the west, the White Mountains to the east, and Crowley Lake below.
As the sunset started to materialize that evening, I realized that we were close enough that I might be able to include the tree in the sunset shoot. We hustled my truck back down the road, pulling into to a wide spot beneath the ridge several minutes after the best color had faded. Jay, who had no personal connection to “my” tree, stayed in the truck while I sprinted along the road with my camera and tripod until my position aligned the tree with the final, rippled vestiges of sunset. I only clicked a couple of frames, slightly underexposed to hold the color. (The slight blue cast is the color of the twilight light.)
The humorous events leading up to this sunset at McWay Fall in Big Sur are nowhere to be found in the frame. Nevertheless, even after visiting this spot more times than I can count, I have a very personal connection to this moment in particular. There’s power in a plunging waterfall and crashing surf, and promise in the sun’s appearance above an infinite horizon.
An early arrival allowed lots of time to connect with the scene, enabling me to anticipate the moment the sun burst from the clouds and balance it in the frame with McWay Fall. The position of the leading wave is no accident either—had I allowed it to reach the bottom of the frame before I clicked my shutter, it would have created a white line exiting the frame, taking your eyes right with it. That small strip of sand at the bottom of the image becomes a virtual frame that holds you in the scene. The rest is up to you.
* * * *
Those are my stories, and while they’re personally satisfying, I have no illusions that all of that comes across to the viewer. I’ve displayed these prints in many shows and watched people walk right by without breaking stride. But I’ve also been pleased to watch many people stop, linger, and return. While I have no idea what “story” these images (or any other) tap, I don’t think it really matters.
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