Spend enough time on Facebook and Instagram and you get a pretty good idea of what it takes to make a picture that generates attention. The unfortunate consequence is a photographic feedback loop, where one ostentatious image inspires more similarly ostentatious images, which inspire more…, well, you get the point. This uninspired feedback loop reminds me of top-40 music, where one groundbreaking success generates a flood of uninspired clones. Catchy tunes are fine for a few listens, but few possess staying power. Contrast that to the Beatles, who aggressively resisted repetition and pursued new sounds that the world has been listing to pretty much nonstop for more than 50 years.
Admittedly, few artists are blessed with the Beatles’ creative genius, but that’s no excuse to shortcut creativity. The same holds for photography: images that elicit a reflexive Like and Share from digital passersby, and maybe (if you’re lucky) a “Stunning!” in the comments section, are forgotten with the next click. But images that resonate on a personal level by revealing something unseen, or by touching a hidden place inside the viewer, not only stop people in their tracks, they grab them and don’t let go.
Of course this sounds great in theory, but how is it accomplished? If the answer were easy, we’d all be doing it. But like Dorothy and the Ruby Slippers, perhaps we’ve had the power all along.
Because most people long for a connection with the world around them—not simply a connection with nature, but more importantly a connection with kindred souls—a good place to start would be to give viewers of your images something of yourself to latch on to by concentrating on subjects that resonate with you.
My own photography took a huge leap forward when I started photographing simply to please myself. The more I pursue moments in nature that touch me personally, (as if by magic) the more unique, gratifying, and successful my images became. While my most personal images don’t please everyone, the people they do reach seem to feel a deeper connection than they do to my images intended to impress.
Familiarity is the first step toward intimacy. With many picturesque trees and hills to work with, on this evening (as with many shoots) my compositions started wider, but didn’t seem to be about anything. But as the moon fell and the light faded, the scene’s essence began to materialize.
So what moved me to this composition? At the time it was enough that the scene finally felt right. But given the benefit of time and introspection, even though the moon and tree share the same frame, each is isolated: the tree is grounded in its terrestrial world, while the moon soars in its celestial world.
I’m writing this at Starbucks, very much by myself, but in the company of a dozen or so other people similarly isolated at the center of their world. It occurs to me that the shared isolation of the tree and moon makes a great metaphor for the human experience.
On the other hand, maybe it’s just a pretty picture….
Great read, Gary. I work in a photography gallery for a very well known photographer and have the fortune of hearing people react to images on a daily basis. The public isn’t as interested in these “popular” images as most think, regardless of the number of “likes” it would get on social media. Interestingly, these same images that seem popular are the worst selling ones. Something to think about I guess.
Very nice Gary! Enjoyed seeing them!